The UMi-Score is a comprehensive survey designed to understand areas in an individual’s life where they may be vulnerable to misinformation, disinformation, and mal-information while searching for answers online. This baseline assessment is an essential step in establishing an individual’s UMi Hub in the UMi Economy.

What is the
UMi Score?

The UMi Score is a baseline survey aimed at determining the areas of an individual’s life where they may be at risk of information insecurity in the Attention Economy. The survey assesses various aspects of an individual’s life to provide them with a better understanding of their vulnerability to misinformation and disinformation.

Why is the UMi Score Important?

According to market researchers, individuals are exposed to between 6000 to 10,000 advertisements per day, but have no real tools to support their dependency on the information available. The UMi Score serves as the initial on-boarding process for individual UMi Members to begin filtering the content being signaled in their direction.

How does the UMi Score work?

The UMi Score works by analyzing various areas of an individual’s life where information insecurity could place them at risk in the Attention Economy. The assessment is based on the individual’s interaction with technology, specifically their personal data and the contextually relevant datasets that will impact their lives.

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