The UMi Study represents a seven-year collaborative initiative that brings together a diverse range of community stakeholders with the aim of assessing the impact of the ongoing Digital Transformation and the “Attention Economy” on individuals, their families, and the information ecosystems in which they exist. Through this effort, the study endeavors to investigate novel approaches for Non-Profit, For-Profit, Institutional, Philanthropic, and Government entities to meaningfully engage with the communities they serve in a manner that is equitable and non-exploitative.