UMi is the world’s 1st social innovation platform to harness the power of Web4 technology. With UMi Internet users are acknowledged as Internet members with data sovereignty for the first time giving them meaningful and actionable insights that support each other
One of the biggest problems in the Information Age is that
the Internet (The largest repository of accessible data) isn’t
safe for resilient communities. Individuals are placed in
cognitive cages oblivious to other individuals who have similar
needs and interest that could provide valuable context and
insight. Users are forced to empty their pockets of the valuable
data they produce.
An isolated Internet experience stops individuals from being able to communicate with other real people who have a similar shared experience placing them at risk to have their Attention targeted as they search for useful information. Targeting is the leading reason why the Internet is full of mis-information, dis-information, echo chambers, bad actors, and fake accounts that steal attention from resilient communities in the form of their time, financial resources, and mental health & well-being.
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The UMi Study represents a seven-year collaborative initiative that brings together a diverse range of community stakeholders with the aim of assessing the impact of the ongoing Digital Transformation and the “Attention Economy” on individuals, their families, and the information ecosystems in which they exist. Through this effort, the study endeavors to investigate novel approaches for Non-Profit, For-Profit, Institutional, Philanthropic, and Government entities to meaningfully engage with the communities they serve in a manner that is equitable and non- exploitative.
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