Own and Monetize Your Athletic Data
The introduction of AI, NFTs, Blockchain, and other emerging technologies has revolutionized how data generated by athletes is collected, stored, and utilized. This means that athletes are generating more data than ever before and this is contributing to the future of sports for all who participate at every level.
What is A4DS?
In today’s Attention Economy, athletes are constantly bombarded with misleading and manipulative information through the internet, social media, and retail outlets. Athletes for Data Sovereignty (A4DS) is committed to protecting athletes by giving them control over their data and enabling them to benefit from their own content, in the same way that artists and musicians do. By adhering to strict privacy standards, including HIPAA and GDPR, A4DS is creating a safe and empowering environment for athletes to unlock the true value of their data.
Athletes Exploited Through Attention Economy
The Internet
The introduction of AI, NFTs, Blockchain, and other emerging technologies has revolutionized how data generated by athletes is collected, stored, and utilized. This means that athletes are generating more data than ever before and this is contributing to the future of sports for all who participate at every level.
Social Media
Athletes are increasingly exposed to content on social media, where they are subject to the influence of manipulative algorithms and targeted ads.
Retail Outlets
Athletes who lack personal health literacy may not have the knowledge or skills to evaluate the health claims made by brands or influencers, and may be more likely to be influenced by flashy marketing tactics.
Web
Mobile
TV
Smart Cities
Friends
Protecting Athletes & Their Data with Web 4
UNSDG #1 (Ending Poverty in All of its Forms)
Compensating athletes for their data can contribute to their economic well-being, helping to reduce poverty and empower them to benefit from both the physical and emerging information-based economy.
UNSDG #2 (End Hunger, Achieve Food Security)
For athletes of all ages, what they consume is critical for safety, success, and combating hunger
UNSDG #3 (Good Health and Well-being)
Athletes generate personalized health data that can be used to advance research and improve health outcomes that extend far beyond their sport.
UNSDG #5 (Gender Equality)
When it comes to data sovereignty all athletes regardless of gender have the right to be compensated equally for the value of their data.
UNSDG #8 (Decent Work and Economic Growth)
Athletes can benefit from the economic value of their data and contributions to the sports industry, helping to supplement their income.
UNSDG #9 (Industry, Innovation, and Infrastructure)
Athletes can use their data to support the development of new technologies and innovations in the sports industry.
UNSDG #10 (Reduced Inequalities)
Athletes can use their data to promote greater inclusivity and reduce inequalities in sports.
UNSDG #11 (Sustainable Cities and Communities)
Athletes can use their data to support actionable insights for their peers when they interact with information infrastructure like QR Codes, IoT, and Metaverse experiences.
UNSDG #12 (Responsible Consumption and Production)
Athletes can use their data to promote responsible and ethical practices in the sports industry. Such as new safety protocols, and access to reliable consumer-related information.