Using Data To Empower
Communities and Support
Businesses

5.3 T
Display Ads Are Shown Online Each Year
500
ads are being seen by an average person a day in the 1970’s
4k-10k
ads are being seen by an average American per day. this number is continually increasing due to the rise of digital advertising platforms like social media and search engines.
Source: Thinking Vs Feeling: Psychology of Advertising | University of Southern California, Master of Science in Applied Psychology Program (MAPP) Online, 2023
8 sec
is the average human attention span is now around 8 seconds, with many citing a significant decline in attention span due to the constant exposure to ads and digital stimuli, suggesting that the barrage of ads we encounter daily contributes to our shorter attention spans
1.3 sec
Gen Z may have the shortest attention span, losing focus on ads after just 1.3 seconds.
Source: Thinking Vs Feeling: Psychology of Advertising | University of Southern California, Master of Science in Applied Psychology Program (MAPP) Online, 2023
<80%
High Level of Concern
Over 80% of consumers report significant worry about how their data is collected and used, with many stating they are “highly concerned” about data exploitation.
40%
Distrust in companies
Around 40% of consumers do not trust companies to use their data ethically, and a large portion believe companies collect more data than necessary.
Global experts ranked misinformation and disinformation a Top 5 global threat to humanity in the next 10 years.
Source: Global Risks Report 2024, World Economic Forum
80+ businesses
UMi supported 80+ businesses to develop basic awareness of Data Sovereignty theory, ethics, and praxis: Various communities got the opportunity to learn about UMi’s anthropological approach to Data Sovereignty and how they could practice presence, ownership, and stewardship of their data in professional and everyday spaces.
60 public and private enterprises
UMI is a Operation HOPE partner and one of the 60 public and private enterprises supporting their 1 Million Black Businesses (1MBB) Initiative. This initiative aims to start, grow, and scale 1 million Black businesses by 2030 to provide a successful path to wealth creation for the black community.
Technology is rapidly transforming our economy but we aren’t prioritizing the well-being of humanity and our shifting environment in that process.

- Rampant Data Theft & Exploitation:Data theft and exploitation surges as public and private enterprises extract data without providing value in return.
- Toxic Attention Economy: Unregulated attention economy that suffers from an overgrowth of ads, misinformation, disinformation, and digital content directed at online communities.
- AI Job Displacement: As technology threatens 300 million jobs, individuals need tools to thrive in the changing landscape.
- Current Linear Data Lacks Context: We're unable to solve macro challenges because we lack micro insights into the context of the data being produced and consumed.


The Solution.
We Need Data Sovereignty!
UMi’s mission is to spread awareness of ‘Data Sovereignty’ (DS)—the ability for resilient communities to have presence, ownership, and stewardship of their data across the dimensions and environments it is used.

Phygital Presence
The state or fact of existing, occurring, or being present in a place or thing in real-time.

Data Stewardship
Guarantees individuals and communities can cultivate their own data and perhaps monetize it in order to transform it into a source of socioeconomic mobility.

Data Stewardship
Empowers individuals and communities to manage their information ecology, fostering ethical collaboration with enterprises for socially responsible innovation.










The Code Switch: A Paradigm Shift In Value
The digital transformation is accelerating a dual economic structure where the value of contextual data is rising exponentially. In UMi’s approach to Data Sovereignty, resilient communities are the true producers of culturally rich data, while public and private enterprises act as consumers, relying on this data to generate meaningful insights, best practices, and products.
Consumers
#EthicalConsumption
#RegenerativeCommerce
#BiasMitigated
#DataDrivenEthics
#ConsciousEngagement
#DataSovereignLiving
People and communities are recognized as consumers and target markets even though they are the true producers of the contextual data that is used to innovate existing infrastructure and support emerging markets.
Producers
-
Protecting and educating youth in the digital age is critical—UMi supports IP literacy and ethical AI awareness for future generations in collaboration with Neighborhood North Museum for Play
-
Future-proof industries require data-savvy entrepreneurs—UMi introduces Data Sovereignty to Syracuse University’s innovation community.
-
Financial literacy is key, but in the 21st century, so is Data Sovereignty—UMi and Operation Hope are making both accessible to entrepreneurs.
-
Technology is advancing, but ethical best practices aren’t keeping up—UMi’s workshop bridges this critical gap.
-
Data Sovereignty and Ethical AI go hand in hand—UMi brings this critical conversation to CMU’s Ethics & AI Conference.
-
Ethical data governance is critical to the future of our digital world—UMi helped shape the principles defining a Conscious Attention Economy.
-
The digital economy is transforming, but without ethical infrastructure, communities remain vulnerable. UMi champions Data Sovereignty as a fundamental right.
-
The Attention Economy is shaping digital infrastructure—UMi is pioneering ways to ensure that it centers human well-being and data sovereignty.
-
How does the future of economic infrastructure align with Data Sovereignty? UMi supports the UN’s NESD Proposal, identifying future-proof sub-economies where sustainable development meets digital transformation.
-
This was a two-day conference brings together thought leaders from academia, industry, government and the media to go beyond the slogans and soundbites. These interdisciplinary talks aim to engage all
Join to Learn More About Data Sovereignty
Individuals
- Cultivate data sovereignty, shape digital presence
- Join verified MORC communities, gain presence
- Access real-time contextual data, boost attention
- Increase attention literacy, earn valuable rewards
Enterprises
- Obtain data sovereignty certification, steward community data.
- Qualify for ESG grants, address digital transformation
- Ethically collaborate with data-producing communities, enhance engagement.
- Gain insights from shared contextual data dashboards
Join The Data Sovereignty Movement
Support the ‘Data Sovereignty’ movement. Collaborate with CAE communities in your city or region to contribute to the advancement of actionable and contextual data, cultivating a thriving and equitable ecosystem.

Resilient Communities
Resilient Communities for Data Sovereignty empowers individuals seeking essential data within a Conscious Attention Economy. Combat misinformation and ensure reliable access to valuable resources for these communities.

Athletes for Data Sovereignty
Athletes 4 Data Sovereignty (A4DS) empowers athletes to control their data for personal and family well-being. Discover new revenue streams and promote data sovereignty within the sports community through UMi.

Creatives for Data Sovereignty
Data Sovereignty for Children promotes the rights and protection of children's data within the Conscious Attention Economy. Ensure a secure and empowering digital environment for the next generation.
Become An Enterprise Member
© 2023 UMI. All Rights Reserved
support@umieconomy.com